WEEK 8 EOC: Creative Content

Aqua Terra Vodka

For the creation marketing aspect of Aqua Terra Vodka I’m going to use some woman models to shoot a commercial and relay the true meaning of Aqua Terra and the roots from which it comes from. The commercial is going to be at least thirty seconds long because I feel you can get a lot across in thirty seconds and the more the images that stick into the viewer’s minds the more it will sell and become a well-known brand and our end goal would be for it to be well known across the world. So the start of the commercial will consist of a few females ( undecided number ) dressed into bikinis under a waterfall to relay the aspect of freshness with beauty and sexiness along with some special effects some fade ins some fade outs some color and brightness and also a few shots in black and white. I am also going to throw a few shots of the bottle and some commentary along with it and also I am going to add some background music. Most of the commercial will be in slow-motion but when the shots come along with the bottle they are going to be sped up then when the shot goes back to the females it will be slowed down again. I am also thinking about mixing the shots up between the woman and maybe some shots of the country side because I want the viewers to see where the vodka originates from but also I want it to be a hint of sexiness to because sex sells. The slogan for the vodka would be “A great night for a better tomorrow”. Also with the commercial I would like to put a few pics with the production and maybe a pic of a billboard with the commercial also.